merit aid

Merit aid is one of the most effective ways to bring the cost of college down. Families can use a merit aid strategy to receive grants directly from colleges even if they don’t qualify for need-based aid.

Financial Hack: The New Paradigm for College Admissions List Building

Safety, Target, and Reach College Lists are Dead A couple of decades ago, building a college list based on your chances of admission—safety, target, reach—was a smart strategy. College costs weren’t as high as they are today and more students were vying for fewer spots. Fast forward 20+ years, students have over 5,000 colleges to …

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4 tools to Compare Offers and Help Families Successfully Appeal for More Aid

Your Aid Package is Based on What The College Thinks You Need Financial aid award letters have arrived! Families who have a clear understanding of their offers and then thoughtfully appeal for more financial aid money can receive thousands of dollars more in aid each year.  In an admissions season full of unknowns, schools are on the hunt …

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Admission Expert Shares How to Save (big) Money on College by Retooling Your College List

What trends related to college admissions do you foresee post-pandemic? The biggie among post-pandemic admission trends will be a spike in permanently test-optional colleges. Many schools that stopped requiring SAT’s and ACT’s this year will continue these suspensions into next year or for a 2-to-3-year trial period beyond. Some colleges will make the SAT/ACT changes …

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Merit Aid | Does a Gap Year Potentially Affect Merit Aid?

“How Does a Gap Year Potentially Affect Merit Aid?”

News headlines for the past year have been focused on the effect the pandemic has had on the college admission process for current seniors, with canceled standardized tests and virtual classrooms. But quarantine has also brought uncertainty of joining campus at all this coming fall. This uncertainty, along with widespread frustration with the unaltered tuition …

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Pay for College | Financial Aid Considerations

How Will You Pay for College? Financial Aid Considerations

Whether you are a senior currently submitting applications, a junior building your college list, or a sophomore thinking about college, determining how you will pay for college is an important step in the college application process. First thing first, why is college so expensive? While many factors affect college costs, the biggest mistake that I …

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